In this project, I merged my background as a Visual Communication Designer with my deep knowledge as a yoga teacher. The challenge was to create a digital identity for “Yoga Aplicada” that was not only aesthetically harmonious but also technically accurate in its messaging regarding health and wellness.
My Dual Role: Curation & Creation
Art Direction: I developed curated, minimalist visuals focused on conveying the calm and structure inherent in yoga practice.
Content Strategy (Copywriting): Leveraging my professional training in the discipline, I wrote specialized content on yoga and health, ensuring each post provided genuine educational value and a coherent visual narrative.
The Added Value: Brand Authority
Being an expert in the field allowed the content strategy to move beyond clichés, achieving brand positioning based on trust and technical expertise. This approach demonstrates how strategic design can empower specific global wellness and health niches.
