Amigos del Arpa

Comprehensive development of creative content for Asociación Civil Amigos del Arpa, encompassing visual conceptualization, graphic design, photography, and the project’s digital communication.

My work included the creation of a visual identity applied to promotional materials, the design and execution of photographic sessions, content creation for social media and digital platforms, and web design aimed at clearly and sensitively conveying the artistic universe of the harp.

The approach focused on building a coherent, elegant, and contemporary visual narrative, aligned with the project’s cultural and educational values, strengthening its digital presence and its connection with the artistic community.

Content Strategy & Digital Growth: International Harp Academy

The Challenge

To position the Academy as the premier global leader in harp education, translating the prestige of its “Grand Masters” (such as Elizabeth Hainen and Rita Costanzi) into an active digital community with high conversion rates for its masterclasses and the Elena Carfi International Competition.

High-Impact Results (Key Metrics)

By leveraging data-driven management and creative content, I exceeded industry benchmarks within a highly competitive niche market:

Extraordinary Engagement: Achieved peak interaction rates of 28.2% on Facebook during the high-demand period (November 2025), generating 110 interactions with a reach of only 390 users.
Brand Visibility: Generated organic reach peaks of over 1,290 daily unique users during the International Competition promotions (August 2025).
Conversion Effectiveness (CTR): Optimized registration Calls to Action (CTAs), reaching a 1.18% direct CTR on links to the tuition and fees page during the April 2026 campaign close.
Qualified Growth: Maintained steady community growth with peaks of up to 4 new followers per day during key scholarship and seminar windows, ensuring an audience perfectly aligned with the Academy’s student profile.

Strategic Pillars

Authority & Prestige: Content focused on “humanizing excellence,” highlighting international masters and success stories from competition winners to inspire students to “unlock their true potential.”
Conversion Optimization: Implemented direct funnels via “Register Now” buttons, direct WhatsApp integration, and clear tuition sections, streamlining the user journey from social media to final registration.
Value-Driven Content: Strategic use of performance videos and masterclass excerpts to maximize watch time and educational interest.